One of the most challenging things about being a musician is the fact that you have to keep on attending media interviews. I find these interviews difficult because, for one, I have to watch my words carefully. Furthermore, as I have come to learn, the interviewers are always trying to set up traps for the musician being interviewed. And at yet another level, the answers given to the media interview questions are open to various interpretations. You may say one thing, only for it to end up being interpreted in a very different (and negative) way.
I would have preferred not to give any media interviews. But I appreciate that for me to be well paid for live performances, I have to give the media interviews: as the interviews are usually arranged for within the context of promoting an upcoming live concert. If I don’t give the interviews, the live performances may not be as well attended as they may otherwise have been — and the loss would ultimately be mine. Yet I need all the money I can get: remembering that, for instance, when I go to the Gap credit card login page, I will almost certainly find credit card bills waiting to be paid by me. (The Gap credit card review I skimmed through before applying for the card didn’t seem tell me that it would cost quite a bit of money to pay the card bills). So I have to give the media interviews, if doing so will help increase my earnings as a musician. And over time, I have come up with several strategies to help me cope with media interviews.
Firstly, and like most other artists, I prefer to give scripted answers to the questions that are posed during the media interviews. As a musician, I am a brand and I have to protect the brand: remembering the amount of effort it has taken to build this brand.
Secondly, I try to be as nice as possible to the interviewers, even when the interviewers ask me rather nasty questions. I have also observed that once the interviewers realize that I am not falling into their traps, they tend to become nice to me too.
Thirdly, I prefer to give evasive answers to the controversial questions: even those that are only remotely controversial. I also prefer to limit the amount of private information I give out during these media interviews, keeping in mind the fact that my private life has to be separate from my professional life as a musician.